Jig fishing is popular and challenging. Why? Because the person fishing is creating the action that attracts, or doesn’t attract, the particular type of fish he or she is trying to catch. Here’s how it works. Cast out and let your jig hook sink to the bottom. Then use your rod tip to raise the bait about a foot off the bottom. Then let it drop back to the bottom. You can jig up and down, side to side or up and down and sideways. Jig rigs come in all sizes, shapes and colors, and can be used with or without live bait..